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10 Tips To Speed Up Your Magento Applications

Friday, September 15th, 2017

In addition to being written in PHP, Magento is also designed as a flexible ecommerce platform. You can use Magento to easily customize the look, functionality, and content of the web store. Also, you can speed up ecommerce application development by availing robust tools provided by Magento for search engine optimization, digital marketing, and catalogue management. However, you must not forget the simple fact that most customers will abandon the ecommerce website if it does not load in 3 seconds. Hence, you must explore ways to speed up the Magento application to keep the users engaged and convert them into customers.

10 Simple Tricks to Speed up Your Magento Ecommerce Application

1) Implement Caching

You can easily speedup the Magento application by implementing a variety of caching. The caching mechanism will reduce load on the server time and decrease server response time. The ecommerce platform comes with built-in caching modules and supports third-party caching solutions. Hence, you can easily implement browser caching, page caching, and expire headers. Likewise, you can install and configure cache by using robust tools like APC, Redis, Memcached, and Varnish.

2) Use PHP Accelerator

Magento is written in PHP. Hence, you can easily increase the performance of PHP scripts by using tools like eAccellerator, APC, and Xcache. These tools speed up PHP script execution by implementing a specific form of caching. The caching mechanism caches the PHP scripts in their compiled speed and increases the performance of the ecommerce application.

3) Enable Flat Catalogue

Magento stores the customer and product information based on the entity attribute value (EAV) model. When you enable flat catalogue, the product or customer data will be merged into a single table. The merger will make the application respond to MySQL queries faster. Hence, you can easily enhance the performance of the Magento application by enabling flat catalog for products and categories.

4) Enable Magento Compilation

While loading a page, Magento searches for application files in a specific order. Hence, it needs to read additional filesystems each time a web page is requested. You can easily reduce the number of filesystem reads through the complication feature provided by Magento. The feature will copy all application files into a single include directory, and cache the files which are used more frequently. You can take advantage of the compilation features to enhance the loading speed of the Magento application significantly.

5) Clean up Magento Logs

Magento saves the log files up to 180 days by default. If you do not clean up the logs frequently, the size of the database will keep on increasing. You can always control the database sizes by cleaning up logs at regular intervals. Magento further allows you to enable log cleaning and change save log days. You can simply change the configuration to clean up the logs automatically on schedule.

6) Remove Unused Modules and Extensions

You can easily add functionality to the Magento applications by using varying modules and extensions. But each extension affects the performance of the ecommerce application adversely by running additional HTTP request and loading extra CSS and JavaScript files. Hence, you must check the usage and relevant of the extensions included in the web store. You can easily enhance the application’s performance by disabling the unnecessary and unused extensions using your Magento admin account.

7) Use Content Delivery Networks

As a system of distributed servers, a content delivery network (CDN) loads web pages based on the current geographic location of the user. It stores a copy of the website on shared servers and delivers website content to the users from his nearest server. You can always increase the speed of ecommerce website by delivering static content through CDNs. You also have option to choose from an array of CDNs according to the precise needs of your Magento application.

8) Use GZIP Compression

You can easily increase the loading speed of the ecommerce application by compressing the content delivered to end users at both client and server ends. GZIP compression makes it easier for you compress the content at the sever level. Hence, the server delivers compressed content to the browsers faster. In addition to making network transfers faster, the GZIP compression also reduces the amount of bandwidth consumed by the Magento application. You can easily enable GZIP compression by adding a code snippet to the .htaccess file.

9) Optimize Images

Images constitute over 50% of each ecommerce application’s page speed. Hence, the size of the images will directly impact the speed of your Magento application. You must optimize images to make the load faster and enhance the performance of your web store. You can optimize the images in a number of ways. You can use robust tools like PhotoShop to optimize the images before uploading. At the same time, you can also use extensions like TinyPNG or Compressor to optimize the images automatically.

10) Merge and Minify CSS and JavaScript

Often JavaScript and CSS increases page loading time by sending additional HTTP requests to the web server. You can reduce the number of HTTP requests sent to the server by combining the JavaScript and CSS files. Magento provides specific options to merge JavaScript and CSS files. You can simply enable the option to combine the JavaScript and CSS files automatically. Also, you can use specific extensions provided by Magento to minify the JavaScript and CSS file. These extensions will increases your website speed significantly by removing whitespace from the coding.

You can always use the latest version of Magento to avail several new features and performance improvement. Likewise, you also need to select a reliable and fast web host to maintain the performance of the ecommerce application over a longer period of time. Most of the checks have to be done from the beginning, i.e. during the phase of Magento application development. But the performance of the Magento application will keep diminishing as you add new product catalogues and integrate third-party APIs. That is why; you must monitor the speed of your ecommerce websites consistently. You must identify and fix all performance issues in the website to enhance its loading speed and user experience.

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How Webinars Can Skyrocket Your Website Traffic

Friday, September 15th, 2017

The average person doesn’t have a website or blog of their own. Their only online activity is checking their email, looking at social media and using Google or some other search engine to search for information. So why is this relevant to you as a small online business owner?

It’s relevant because you’re perceived as an expert simply by owning a website. So when you host a webinar, you benefit from even a greater perception that you’re an expert and a leader in your field.

And when you webinar covers some big problem in the lives of your target audience, those people don’t forget who you are.

What Is A Webinar?

The term webinar is a mixture of the words “web” and “seminar”. Before the internet, to hear an expert talk about a particular topic, people would have to travel to a particular place. Often these could be long distances away and involve many hours of travel for all involved. But today, with simple webinar technology, business owners large and small can conduct seminars on the internet, spending little to no money, and still reach a large audience with their message.

A Webinar Draws Visitors To Your Website

People who show up at your webinar visit your website over and over. This boosts your website traffic, and because your webinar was focused toward a very distinct issue or question, this is targeted traffic that they will be very interested in buying your products or services.

These website visitors also interact with others with the same problem or question that you sorted out or answered. This word-of-mouth promotion produces more targeted and free website traffic.

Benefits Of Hosting A Webinar

Webinars make it possible for you connect to your audience as a human being. People can see and or hear who you are. You’re no longer just another online business owner. Each of the people in your webinar audience, regardless of how few or how many, feel like you’re talking to them in a one-on-one conversation.

This improves your significance to these people, and drives a steady stream of website traffic to your website now and in the future.

Webinars And Collaboration

Webinars are an effective website traffic generator that builds your brand and develops your voice of authority. Working together on a webinar with another business owner in your niche or market means you both benefit. When you publicize a forthcoming webinar to your database, your webinar partner has a opportunity to attract new clients, and you do as well.